Feeding ourselves and our social media cats

social media cats

I hear people being concerned about feeding the 10 billion world population in 2050 all the time. However, I’m also concerned about all the 8.6 billion in 2030 as I’m pretty sure that if we can’t feed them, we don’t have to worry about the 10 billion in 2050 at all. And it’s only now that I realise that we also speak about ‘them’ and ‘the 10 billion’. But did you understand already that YOU are hopefully also part of this group of wonderful individuals? You should also be concerned about YOUR gluten-free, e-number free, sugar-free, low-fat, high-protein, non-GMO, organic, fair and transparent but still indulgent meal of tomorrow.

Luckily there are the great entrepreneurs creating the sustainable agri-food systems for today and tomorrow already. Last week I had the chance to meet a few of them during the Icos Capital Sustainability Challenge 2018.

The pitch by Seamore taught me that on meatless Mondays I don’t have to wait for cultured meat (see my previous blog) but can use bacon-tasting seaweed which is already available in Dutch and UK supermarkets!

Even though I’m personally not yet convinced of eating insects (yes I tried it again last month..) I can see lots of our Grumpy cats and other animals getting their daily fill on HiProMine’s sustainable and high quality protein insect snacks.

And if you’re not sure of whether you’re eating real meat, seaweed, grasshoppers or juicy unicorns; just use SwissDeCode’s anti-counterfeiting DNA testkit. Within 30 minutes (isn’t that exactly the time you need to prepare these foods?) you’ll know if you’re going to eat is the real deal, or not.

Worried about plastic disposable tableware? Worry no longer – the left-over wheat bran from your plant-based meal will no longer be burned for fuel but be converted in a stylishly designed tableware set by Biotrem. No chemicals needed, just a bit of moisture, high pressure and some magic tech will do the job.

Or, if you have a sweet tooth, just ask Annikki to convert the cellulose in xylitol. Instead of an expensive multi-step process, they developed a way of combining multiple enzymatic conversions all in one pot.

If you’re curious in finding more ways to feed your cat or unicorn in the future; I’m sure Venture IQ can help you find more technologies to help you! Get in touch with me directly or on social@ventureiq.nl